A website for your salon or barber shop. Built to fill the chair.
Almost nobody rings a salon during the working day any more. They decide at eleven at night, on the sofa, and they book with whoever lets them.
£570, paid once+1 346 883 1914
The short version
A salon or barber website has one job: take the booking at the moment somebody decides, which is rarely when you are open. That means online booking, a price list that is current, and the stylists named.
Your busiest booking hour is one you are not working. People choose a salon in the evening, after the day is done and before they go to bed. The one that takes the booking gets the money - not the one that is better at cutting hair.
Everything below is what we build into a salon or barber site for that reason, and why. It is also a fair checklist for the site you already have - most of it you can fix yourself.
Booking that works at eleven at night.
A salon website has to take a booking when the salon is shut, because that is when a lot of people book. Book Salon, a Finnish booking provider, reported that across its 1,000-plus salons, “52% of appointment bookings happen between 5 PM to 9 AM” (Book Salon, 2021). That is one provider’s customers in one country, not every salon, but it is the pattern the page has to be built for.
A phone number alone means the booking only happens if the customer remembers you tomorrow, during your hours, while they are free. Many will not. The booking software firm Zenoti surveyed more than 1,000 US salon regulars in 2025. 71% said they had decided not to book because it was too hard to reach someone or book online (Zenoti, 2025).
If you already pay for a booking system your team knows, the site sends people straight into it rather than competing with it. The button sits on every page instead of on a contact page. If you have no system, a request form that reaches your phone is enough to start. There is more on shortening that route in making it easier to book.
Try this now
Open your own website at nine in the evening and try to book yourself in. Count the taps. If it ends at a phone number, that is the first thing to fix.
A price list somebody can read before they come.
A salon’s prices belong on its website, in public, because hiding them does not protect them. Hidden prices filter out the people who would have paid and keep the ones who ring to ask. That costs you a phone call, and it costs them a decision they have already half made somewhere else.
“Prices on request.”
“Cut and finish, 38. Colour, half head, 65.”
“A range of colour services.”
“Half head foils, about two hours, from 65.”
Where a price genuinely depends on the head in front of you, say so and give the range with what changes it. “From 65, more for long or very thick hair” is an honest answer and still lets somebody decide.
Naming each service in words also helps you get found. Google ranks local results partly on relevance, which it describes as “how well a Business Profile matches what someone is searching for” (Google Business Profile Help). “Balayage”, “skin fade” and “bridal hair” are what people type. A price list that names them gives you something to match.
The stylists and barbers, by name.
A salon website should name each stylist, because people come back to a person, not to a premises. A salon is a set of relationships. A new customer is choosing who to trust with something they have to live with for six weeks.
So each stylist gets a name, what they are best at, and their own work - not a stock portrait. If somebody is taking new clients, say so. If somebody has a waiting list, say that too: it is the best advertisement either of you will ever get.
Most of that finished work already lives on Instagram, and the two should point at each other. The fifteen-minute Instagram profile and asking for Google reviews cover the other two places a new client checks you out.
Nobody has ever booked a haircut because the website had a nice font.
What a salon’s site comes with.
Four to five pages, built for the way your customers actually arrive - written for this trade, not adapted from a template someone else used. The pages we would build are Home, Services, Our team and Our work.
- Book online, at any hour of the night
- Price list, per service, kept current
- Your stylists and what each one does
- Photos of finished work
- Hours, and how late you stay open
All of it for £570, paid once. Analytics, Search Console and your Google listing connected, hosting free, and you own the site. There is no monthly fee and nothing here is an upgrade.
What to have ready.
None of this has to be polished. It has to be current, and it is what lets a build start rather than stall for two weeks on emails asking what a half head costs.
- Your service list with prices, however it is written down now.
- Your hours, including the late nights.
- Where booking should go - your own system, or a form to your phone.
- Each stylist: name, what they specialise in, whether they are taking new clients.
- Twenty photographs of finished work, originals from the phone.
0 of 5 checked
Anything left unticked is a question we would have asked anyway. Sending it up front is what turns a three-week build into a one-week one.
Questions salons and barbers ask.
I use a booking app already. Does this replace it?
No, and it should not. Your team knows that system and your regulars are already in it. The site puts its button on every page and sends people into it, which is usually the difference between a booking and a browse.
Do I have to publish my prices?
You do not, but a published price list lets the customer make the decision before they contact you, which is when they book. If a price truly varies, give the starting figure and say what moves it. Silence reads as expensive.
My stylists change. Will I be paying you every time?
No. Adding or removing a stylist, or changing a price, is something you do yourself in a minute. Nothing about staff turnover involves us.
When you pay, why hosting is free, what happens if you want changes later - those are answered on the home page.
