A website for your plumbing or electrical business. Built to get you called.
Someone with water coming through a ceiling does not browse. They search, they look for a number, and they ring the first trade that looks like it will pick up.
£570, paid once+1 346 883 1914
The short version
A plumbing or electrical website has one job: get the call placed before they scroll back to the results. That means three things. Your number on every page, the areas you cover written down, and your licences and insurance stated as text.
A website for a plumber or electrician is there to be rung, not admired. Most of the people who land on it are standing in a wet kitchen or a dark hallway with a phone in one hand. They will give you a few seconds before going back to the search results and trying the next name down.
Everything below is what we build into a plumbing or electrical site for that reason, and why. It is also a fair checklist for the site you already have - you do not need us to make most of these changes.
Your phone number comes first, on every page.
A plumber’s or electrician’s phone number belongs at the top of every page, as a button that dials when it is tapped on a phone. Not in a header they have to hunt for, and not behind a contact page. It stays in view as they scroll, with your out-of-hours number beside it if you take emergency work.
That is the whole design brief for an emergency trade. Most sites get it wrong by burying the number under a photograph of a van. The van is yours and you are proud of it. It is not what the person in the wet kitchen is looking for.
The same goes for everything else that carries your name. The number on the website should match the one on your Google listing and the one on the side of the van, digit for digit. If you are rethinking the van too, there is a short guide to what to put on a work van.
Try this now
Open your own website on your phone and count the taps to dial you. If the answer is more than one, that is the first thing to fix, whoever built it. The homepage check walks through the rest of that test.
The areas you cover, written down by name.
A trade website should list the towns and postcodes you actually travel to, by name. Half the people who ring you are outside your patch, and half the people who do not ring assumed they were. A plain list stops both, and saves you the calls you cannot take.
The list of areas is also the part of the site that tends to get found. Google says local results are ranked mainly on relevance, distance and prominence. “Relevance is how well a Business Profile matches what someone is searching for” (Google Business Profile Help). Somebody searching for a plumber with a place name attached is the most valuable visitor this site will get. A named town on the page is what matches them.
“Serving the local area and surrounding areas.”
“Guildford, Woking, Farnham and Godalming.”
“Fast response, 24/7.”
“Out-of-hours callouts within about 40 minutes of Guildford.”
Use the place names your customers use, including the ones that are not official. If you charge differently outside a radius, say where that line is rather than leaving it to the call.
Your Google listing should tell the same story. Google treats a trade that visits customers as a service-area business. Its advice: “If you don’t serve customers at your business address, remove your address from your Business Profile”. It lets you name up to 20 service areas by city or postal code instead (Google Business Profile Help). The guide to setting up a Business Profile covers the rest.
Licences and insurance, stated plainly as text.
Your registration number, what you are insured for and how long you have been trading do more to win the job than any amount of design. You are asking a stranger to let you into their house. Those three facts are what close that gap.
They go on the page as text, not as a badge image, so they can be read, copied and searched. A scheme logo saved as a picture says nothing to a search engine and nothing to somebody using a screen reader. The web’s accessibility standard asks for the same thing: where text can be used, use it “to convey information rather than images of text” (W3C, WCAG 2.2).
Reviews do the rest of that work, and they come from asking at the right moment. There is a separate piece on asking for Google reviews without it being awkward.
Nobody has ever chosen a plumber because the website looked expensive.
What a plumber’s site comes with.
Four to five pages, built for the way your customers actually arrive - written for this trade, not adapted from a template someone else used. The pages we would build are Home, What we fix, Areas we cover and Get a quote.
- Call now, first thing on every page
- Emergency and out-of-hours number
- Service areas and what you cover
- Quote request that lands on WhatsApp
- Licences and insurance, listed plainly
All of it for £570, paid once. Analytics, Search Console and your Google listing connected, hosting free, and you own the site. There is no monthly fee and nothing here is an upgrade.
What to have ready.
None of this has to be polished. It has to be accurate, and it is what lets a build start rather than stall for two weeks on emails asking for opening hours.
- The number you want calls on, and the out-of-hours one if it differs.
- The towns and postcodes you actually travel to.
- Your registration number and what you are insured for.
- The jobs you want more of, and the ones you would rather not take.
- A handful of photographs of finished work, originals where you have them.
0 of 5 checked
Anything left unticked is a question we would have asked anyway. Sending it up front is what turns a three-week build into a one-week one.
Questions plumbers and electricians ask.
Will the quote form actually reach me on a job?
It can go to WhatsApp, so it arrives where you already look. Most trades never open the email until the evening, by which point the customer has rung someone else. You choose where it lands.
I work from a van, not an office. Do I need an address on it?
No. Plenty of trades are service-area businesses with no premises to show, and the site says which areas you cover instead of pretending to a shopfront. That is also how your Google listing should be set up, and we connect the two.
Can it show my emergency and daytime numbers separately?
Yes, and it should. One number with your normal hours beside it, one for out-of-hours if you take it, so nobody rings the wrong one at 2am and nobody assumes you are closed.
When you pay, why hosting is free, what happens if you want changes later - those are answered on the home page.
