A website for your garden business. Built to fill next season.
Garden work is bought in bursts. A hedge gets noticed in May, a lawn in April, a clearance the weekend somebody decides to sell the house - and whoever answers first usually gets it.
£570, paid once+1 346 883 1914
The short version
A gardener’s website has one job: let somebody describe a job and send a photograph of it without ringing you. Most customers cannot say what the work is, but they can photograph it. Add the jobs you take by season, the areas you cover by name, and before-and-after pictures.
The hardest part of quoting garden work is that the customer cannot describe it. They do not know whether that is a hedge or three hedges, or what clearing a garden means in hours. So they put off ringing, because ringing means admitting they do not know what they are asking for.
Everything below is what we build into a gardener or landscaper site for that reason, and why. It is also a fair checklist for the site you already have.
A quote request with photographs attached.
A quote request that takes photographs is the single most useful thing on a garden website. A short form asks what they would like done, roughly where, and for two or three pictures from their phone. The enquiry arrives with you already half quoted.
Photographs save the customer the conversation they were dreading. They save you a site visit for work you would have turned down anyway. And they let you answer in the evening, which is when you actually have time.
Keep the form short. Nielsen Norman Group’s usability research says that cutting unnecessary fields takes more work up front, but the reduced effort and higher completion rates make it worthwhile (Nielsen Norman Group, 2016). Ask for what you need to price the job, and nothing you could ask later.
Try this now
Count the quotes you gave last month that needed a visit before you could price them. Every one of those was a photograph you could have been sent.
The jobs you take, season by season.
A garden website should write out your year: hedges in late summer, leaves in autumn, cutting back in winter, lawns from spring. That tells somebody in February that you are the person to ring in April. It also lets you say plainly what you are booking for now.
The calendar is sometimes the law’s, not yours. In many places nesting birds are protected. In the UK, for example, the RHS notes that the nesting season usually runs from March to August, and that damaging a nest in use is an offence (RHS, 2026). Check the rule where you work. Then say on the page when you cut hedges and why, so the customer who noticed theirs in May understands the wait.
Say what you do not do as well. Tree surgery above a certain height, anything needing a licence, ponds, paving - whatever it is. A page that lists it stops the calls you would only have refused, and being straight about the edges of the job makes the rest more believable.
The area you cover, by name.
A gardener’s website should name the towns, villages and postcodes you actually travel to. Somebody searching for a gardener near them is matched on relevance, distance and how well known a business is, and Google says businesses with complete and accurate information are more likely to show up (Google Business Profile Help, 2026).
Your Google profile works the same way. A gardener with no premises is what Google calls a service-area business, one that visits customers rather than serving them at its own address. Google lets you set up to 20 service areas, and says the overall area should not be more than about two hours’ drive from your base (Google Business Profile Help, 2026). The website and the profile should list the same places. There is more on setting up the profile in the journal.
Be honest about the edge of your patch. A list of forty towns you would drive to for a big job reads as padding. The six you are in every week is the list a customer believes.
Before and after, from the same spot.
Before-and-after photographs are the strongest proof a gardener can show, and almost nobody takes them properly. Take the before shot from where you are standing when you arrive, and the after from the same spot. Those two pictures side by side sell the job with no copy at all.
They are also the kind of content Google says it looks for. Google’s own guidance on helpful content asks whether a page shows first-hand expertise and provides original information (Google Search Central, 2026). Your own photographs of your own work are exactly that. A stock picture of a perfect lawn is not.
Name the village or the street where the work was, if the customer is happy for you to. Somebody looking for a gardener with a place name attached is the most valuable visitor this site will get. Once the job is done, it is also the moment to ask for a review, and your van can send people to the site - see lettering a van.
A photograph of an overgrown garden next to the same garden cut is the whole pitch.
What a gardener’s site comes with.
Four to five pages, built for the way your customers actually arrive - written for this trade, not adapted from a template someone else used. The pages we would build are Home, What we do, Areas we cover and Get a quote.
- The jobs you take, season by season
- Photos of before and after
- The streets and villages you cover
- Quote request with photos of the garden
- Call or message, both on every page
All of it for £570, paid once. Analytics, Search Console and your Google listing connected, hosting free, and you own the site. There is no monthly fee and nothing here is an upgrade.
What to have ready.
None of this has to be polished. It has to be accurate, and it is what lets a build start rather than stall on emails asking whether you do tree work.
- The jobs you take, and roughly when in the year you take them.
- The jobs you do not take, so nobody rings about them.
- The streets, areas and postcodes you actually travel to.
- Before and after photographs of four or five finished jobs.
- Whether you are insured, and for what - it is worth stating.
0 of 5 checked
Anything left unticked is a question we would have asked anyway. Sending it up front is what turns a three-week build into a one-week one.
Questions gardeners and landscapers ask.
I am booked up. Why would I want more enquiries?
To take better ones. A site that says what you do, where you go and what you charge for filters out the jobs you would have turned down, and the enquiries that arrive are closer to the work you actually want. For a gardener who is already busy, stopping the wrong calls can be the main point of it.
I work alone. Will a website make me look like a big firm?
Only if you write it that way, and you should not. One person who answers the phone and turns up when they said is what most customers are hoping to find. The site says that plainly - it is an advantage, not something to hide.
Can people send photos of the garden?
Yes, and it is likely to be the part you use most. The form takes a few photographs from the phone and they arrive with the enquiry, so you can price most jobs without driving anywhere.
Should my website say when I cut hedges?
Yes, if timing affects when you can take the job. In many places nesting birds are protected during the breeding season. In the UK, for example, the nesting season is usually taken to run from March to August. Saying when you cut and why means the customer who notices their hedge in May understands the wait before they ring.
When you pay, why hosting is free, what happens if you want changes later - those are answered on the home page.
