A website for your appliance repair business. Built to get you called first.
A washing machine goes at eight in the morning with a full drum of wet clothes in it. Nobody researches. They search, they ring the first engineer who looks like they will turn up, and they stop.
£570, paid once+1 346 883 1914
The short version
An appliance repair website has one job: get the call before they scroll back to the results. Name the makes you work on, state the call-out charge, list the areas you cover, and put a number on every page that a human answers.
Appliance repair is emergency work that nobody treats as an emergency until it happens to them. The person reading your site is standing in a kitchen with a problem that is getting worse, and they will give you about ten seconds before trying the next name down.
Everything below is what we build into an appliance repair site for that reason, and why. It is also a fair checklist for the site you already have - most of it you can fix yourself this week.
The makes and the machines, by name.
An appliance repair website should name every make and machine you work on, because that is how people search. They do not type “appliance repair”. They type the thing that is broken and the badge on the front of it: a Bosch dishwasher, a Hotpoint washing machine, an American fridge freezer that has stopped getting cold.
So the makes go on the page as words. List every brand you are happy to work on, every machine type you take, and the ones you do not - integrated ovens, commercial equipment, whatever you turn down. A page that names them can be the answer to that search. A page that says “all major appliances” cannot.
Google says local results depend mainly on how relevant a business is to the search, how far away it is, and how well known it is (Google Business Profile Help, 2026). You cannot move your van closer to every caller. You can make sure the page matches what they typed.
Try this now
Write down the last ten jobs you did, as the customer would have described them. If those words are not on your website, that is the page to write first.
The call-out charge, before they ring.
Put your call-out charge on the site, even though it feels like handing an advantage away. It works the other way. The caller who rings without knowing is the one who argues about it on the doorstep. The one who never rings assumed it was worse than it is.
Say what the charge covers, whether it comes off the repair, and what happens if the machine cannot be fixed. That last one is the question everybody has and almost nobody asks.
“Competitive rates, free quotations.”
“Call-out 45, which comes off the repair if you go ahead.”
“No fix, no fee.”
“If it cannot be repaired economically you pay the call-out and nothing else, and we tell you before we start.”
Those are examples of the wording, not suggested prices. Use your own figure and your own terms, and only write down what you will stand by on the doorstep.
The towns you cover, and how fast.
An appliance engineer’s website should list the towns and postcodes you travel to, by name. Somebody with a flooded kitchen in Guildford wants to know in one glance whether you come to them. A map with a vague circle on it does not tell them.
Your Google profile should match. An engineer who visits customers rather than receiving them is what Google calls a service-area business. Google lets you set up to 20 service areas and says the overall area should not be more than about two hours’ drive from your base (Google Business Profile Help, 2026). The journal has a guide to filling in the profile.
If you offer same-day visits, say where and until what time you can still take a call. If you do not, say that too. An honest “next day in most of our area” beats a same-day promise you miss.
Somebody is letting a stranger into the kitchen.
Trust decides an appliance repair call, and a photograph of you and the van does more for it than any amount of design. This trade competes with call centres that farm the job out to whoever is nearest. Looking like a real person in a real place is the whole difference. The van itself helps too - see what to put on a van.
Add how long you have been doing it, what you are insured for, and any manufacturer training you hold. Write them as text on the page, not as a badge image. The web accessibility standard, WCAG 2.2, asks for real text rather than images of text, partly because people cannot resize or restyle text that is baked into a picture (W3C, 2023).
If you are one person rather than a firm, say so. That is what most people are hoping to find. Reviews from past customers that name the machine and the town do the rest - there is a short guide to asking for reviews.
Nobody has ever chosen an engineer because the website looked expensive.
What an appliance engineer’s site comes with.
Four to five pages, built for the way your customers actually arrive - written for this trade, not adapted from a template someone else used. The pages we would build are Home, What we repair, Areas we cover and Get a quote.
- The appliances and makes you actually work on
- Call-out charge, stated before they ring
- The areas you cover, and same-day if you offer it
- Photos of you and the van, so nobody is guessing
- Message or call, both on every page
All of it for £570, paid once. Analytics, Search Console and your Google listing connected, hosting free, and you own the site. There is no monthly fee and nothing here is an upgrade.
What to have ready.
None of this has to be polished. It has to be accurate, and it is what lets a build start rather than stall for two weeks on emails asking whether you do Bosch.
- The makes you work on, and the ones you turn down.
- The machine types you take: washers, dryers, dishwashers, ovens, fridges.
- Your call-out charge, and whether it comes off the repair.
- The towns and postcodes you travel to, and whether same-day is realistic.
- A photograph of you and the van, and your insurance details.
0 of 5 checked
Anything left unticked is a question we would have asked anyway. Sending it up front is what turns a three-week build into a one-week one.
Questions appliance engineers ask.
Should I really publish my call-out charge?
Yes. The caller who does not know is the one who argues on the doorstep, and the one who never rang assumed it was worse than it is. Publishing it also filters out the people who were only ever going to buy a new machine.
I get most of my work from a call centre or a warranty firm. Is a website worth it?
That is exactly when it is worth it. Agency work pays a fraction of a direct job and can stop without warning. A site that gets found for the make and the town brings you the jobs you keep all of, and it does not need many a month to pay for itself.
Will the enquiry reach me while I am under a machine?
It can go to WhatsApp, so it lands where you already look. Most engineers never open email until the evening, by which point somebody else has been. You choose where it goes.
Should I list the brands I do not repair?
Yes. Saying which makes and machines you turn down stops the calls you would only refuse, and it makes the list of what you do repair more believable. A customer with a machine you do not cover can move on to the next engineer straight away instead of waiting for a call back.
When you pay, why hosting is free, what happens if you want changes later - those are answered on the home page.
