A website for your estate agency. Built to win instructions.
The portals already show your houses to buyers, and they do it better than you will. What they do not do is win you the next instruction, and that is what your own site is for.
£570, paid once+1 346 883 1914
The short version
A website for an estate agency has one job: convince the person who is thinking of selling. Buyers are on the portals. Vendors are on your website, comparing you with two other agencies - so make the valuation easy to ask for, publish your fee, and show the streets you know.
Your listings are on the portals, where the buyers are. Competing with those on your own site is a fight you will not win and do not need to have. The person who reaches your website directly is usually doing something else entirely: deciding which agency to instruct.
They are on your site, and probably on two competitors’ sites, within the same hour. Everything below is written for that hour.
The valuation request, made easy to ask for.
The valuation request is the one action on an estate agency website that is worth real money, so it belongs on every page, not tucked inside a contact form. Ask for the address, how to reach them and when suits. Nothing else.
Short forms get finished. Nielsen Norman Group’s usability guidance says that removing unnecessary fields takes more work up front, but the reduced effort and higher completion rates make it worthwhile (Nielsen Norman Group, 2016). Anything you need beyond the address, you can ask on the phone.
Say what happens next, in a sentence. “We will ring you within a working day and come out at a time that suits - no obligation, no charge” removes the thing that stops people asking, which is not knowing what they are signing up for. Write your own version, and only promise what your office really does.
Try this now
Open your own website on your phone and time how long it takes to request a valuation from the home page. If it takes more than one tap to find the form, that is the first thing to fix.
Your fees, written down before anybody asks.
Publishing your fee is uncomfortable, and it is what wins instructions. A vendor comparing three agencies can find the fee for the online-only ones in seconds. If yours takes a phone call to discover, you have already lost the comparison to somebody cheaper and worse.
Publish the number, then justify it on the same page. Say what you do that the cheap option does not, what you spend on photography, who does the viewings, and what your average sale price is against the asking price. A fee with an argument next to it is not expensive. It is explained.
“Competitive fees - call to discuss.”
“1.2% plus VAT, no sale no fee, and here is what that pays for.”
“Excellent local knowledge.”
“We sold 34 homes on these six streets last year.”
Only publish figures you can stand behind. A vendor may quote them back to you in their front room, and a number you cannot support does more harm than no number at all.
The streets you actually know.
An estate agency website should name its patch, not “the local area”. Name the estates, the villages, the school catchments, the roads people mention when they describe where they live. A page for each part of your patch, written by somebody who has walked it, is the thing a national brand cannot copy.
Google’s guidance points the same way. Its questions for judging helpful content ask whether a page shows first-hand expertise, such as knowledge that comes from visiting a place, and whether it offers original information (Google Search Central, 2026). A page about a street you have sold on for ten years has both. A paragraph borrowed from a council website has neither.
Local pages are also how a vendor finds you when they search for an agent with their own place name attached. Google says local results depend mainly on relevance, distance and how well known a business is, and that complete, accurate information helps a business show up (Google Business Profile Help, 2026). That search is short, local, and has an instruction at the end of it. The journal covers the Google profile and how AI tools choose which businesses to name.
Buyers are on the portals. Vendors are on your website, comparing you with two other agencies.
What past vendors say about you.
A vendor deciding who to instruct wants to hear from other vendors, not from buyers. So ask the people who sold with you. Ask for them at completion, when the relief is real, and put the best ones next to the valuation form, where the decision is being made.
Name the street or the area in each one if the vendor agrees. A review that says “sold in three weeks” from somebody two roads away tells the next vendor on that road more than five stars do. There is a short guide to asking for reviews in the journal.
What an estate agent’s site comes with.
Four to five pages, built for the way your customers actually arrive - written for this trade, not adapted from a template someone else used. The pages we would build are Home, Properties, Our team and Fees.
- Listings, with photos and floor plans
- Request a valuation in one form
- Book a viewing without ringing
- Your team, and the areas they know
- Fees, written out before anyone asks
All of it for £570, paid once. Analytics, Search Console and your Google listing connected, hosting free, and you own the site. There is no monthly fee and nothing here is an upgrade.
What to have ready.
None of this has to be polished. It has to be accurate, because fees and figures on an agency site are things people hold you to.
- Your fee, and what it includes - the version you would say out loud in a front room.
- The areas you cover, by name, down to the streets where you can.
- Each member of the team: name, what they do, how long they have been at it.
- Any figures you are happy to publish: homes sold, average time on the market.
- A handful of reviews from past vendors, with their permission to use them.
- Where a valuation request should land, and who answers it.
0 of 6 checked
Anything left unticked is a question we would have asked anyway. Sending it up front is what turns a three-week build into a one-week one.
Questions estate agents ask.
Can it show our listings?
It can list the properties you are marketing with photographs and floor plans. What it will not do is out-search the portals for buyers, and it should not try - the site earns its money on the vendor side. If you want a live feed from your CRM, that is a paid extra and we quote it before we build.
Do we have to publish our fee?
You do not, and plenty of agencies do not. But a vendor comparing you with an online-only agency can find their fee in seconds and cannot find yours, which makes the comparison about price alone. Publishing it with the argument next to it is how that comparison gets won.
We are a small independent against national brands. Is that a problem?
It is the advantage, if the site says so. Named people who live locally, streets you know by name and figures you can stand behind are all things a branch of a national chain cannot write. Most agency websites read like each other; yours does not have to.
What should the valuation form ask for?
As little as possible: the address, a phone number or email, and when suits. Every extra field is another reason to stop halfway. Anything else can be asked on the phone once the vendor has made contact.
When you pay, why hosting is free, what happens if you want changes later - those are answered on the home page.
