A website for your dental practice. Built to fill the book.
Two things stop somebody booking a dentist: they are frightened, and they do not know what it will cost. A practice website that answers neither is just an address.
£570, paid once+1 346 883 1914
The short version
A dental practice website has one job: take the two reasons somebody is putting this off and answer them before they have to ask. What it costs, and who is going to be doing it - with a page of its own for nervous patients.
Nobody browses dentists for fun. The person reading your site has usually been putting this off, for months and sometimes years, and is looking for a reason to keep putting it off. Every unanswered question is one.
Those two reasons are not a hunch. A 2023 study of 164 adults in Norway found both. 45% said cost described why they delayed dental care. People with moderate or severe dental anxiety were almost three times as likely to delay often or always (Dentistry Journal, 2023). It is one small study, but it names the same two barriers this page is built around.
Everything below is what we build into a dental site for that reason, and why. It is also a fair checklist for the site you already have.
What dental treatment costs, written down.
A dental practice website should publish the fees for its common treatments: a check-up, a hygienist appointment, a white filling, a crown. Price is not what you compete on. But a person who cannot find out what a check-up costs assumes the answer is “more than I have”.
Where treatment has to be assessed first, say that plainly and give the consultation fee. “Assessed at your first visit, consultation 45” is a real answer. “Prices available on request” is a door closing.
“Competitive private fees.”
“Check-up 45. Hygienist 60. White filling from 130.”
“Finance options available.”
“Payment plans from about 40 a month, over 12 months, no interest.”
Only publish a payment plan you actually offer, on the terms you actually offer it. If the rules where you practise say how fees or finance must be shown, those rules come first and the page follows them.
Your dentists, and their registration.
Each dentist’s name, photograph, qualifications and registration number belong on the practice website as text. Together they are the strongest trust signal a clinical site has, and most practices bury them three clicks deep or leave them off entirely.
As text, not as a badge image. A registration number saved inside a picture cannot be read by a search engine, cannot be copied by a patient checking it, and cannot be read aloud to somebody using a screen reader. The web’s accessibility standard makes the same point: where text can be used, use it “to convey information rather than images of text” (W3C, WCAG 2.2).
If a member of the team has a particular interest - nervous patients, children, implants - say so next to their name. That is the sentence somebody has been searching for.
Patients also read what other patients say before they book. There is a short guide to asking for Google reviews without it feeling awkward.
A page for nervous patients, which almost nobody writes.
A dental website should have a page for anxious patients, in plain words. What the first appointment involves, how long it takes, what you do differently for somebody who is frightened, and that they can stop at any point.
Dental fear is common enough to deserve that page. A 2021 review of 31 studies, covering 72,577 adults, put the global prevalence of dental fear and anxiety at 15.3%. It was higher among women and younger adults (Silveira et al., Journal of Dentistry, 2021). That is roughly one adult in seven.
The page is also, bluntly, good for finding you. “Nervous patient dentist” and “dentist for anxious patients” are things people type, and very few practices have written a real page answering them.
Make the next step small. A booking route that does not force a phone call helps somebody who dreads the call - there is more on that in making it easier to book.
The patient you win is the one who has been putting it off for two years.
What a dentist’s site comes with.
Four to five pages, built for the way your customers actually arrive - written for this trade, not adapted from a template someone else used. The pages we would build are Home, Treatments, Your team and New patients.
- Request an appointment in one form
- Emergency number, first thing
- Treatments, and what each one costs
- Your dentists, and their registration
- New patient forms to fill in first
All of it for £570, paid once. Analytics, Search Console and your Google listing connected, hosting free, and you own the site. There is no monthly fee and nothing here is an upgrade.
What to have ready.
None of this has to be polished. It has to be accurate, because it is clinical information and a wrong figure on a dental site is a complaint waiting to happen.
- Your fee list for the common treatments, current.
- Each clinician: name, qualifications, registration number, special interests.
- Whether you are taking new patients, and on what basis.
- Your emergency arrangements, and the number for them.
- Any new-patient forms you would rather were filled in before the visit.
0 of 5 checked
Anything left unticked is a question we would have asked anyway. Sending it up front is what turns a three-week build into a one-week one.
Questions dentists and clinics ask.
Should I really publish my fees?
The common ones, yes. A patient who cannot find out what a check-up costs assumes the worst and rings somebody else. Where treatment must be assessed first, say so and publish the consultation fee - that is still an answer.
Can patients fill in their forms before they arrive?
Yes. The forms go on the site and reach you before the appointment, which takes ten minutes out of a first visit and is the change reception staff notice most.
We are part of a group. Can one site cover several practices?
It can, but each practice wants its own page with its own address, hours, team and phone number, because that is what people search for and what a Google listing points at. One site, one page per practice.
Do we need a separate page for nervous patients?
Yes, if you see them. Dental fear is common. A plain page on what the first visit involves, how long it takes and that they can stop at any point answers the question that keeps many people from booking.
When you pay, why hosting is free, what happens if you want changes later - those are answered on the home page.
