A website for your garden business. Built to fill next season.
Garden work is bought in bursts. A hedge gets noticed in May, a lawn in April, a clearance the weekend somebody decides to sell the house - and whoever answers first usually gets it.
The short version
A garden site has one job: let somebody describe a job and send a photograph of it without ringing you. Most of your customers cannot say what the work is, but they can photograph it.
The hardest part of quoting garden work is that the customer cannot describe it. They do not know whether that is a hedge or three hedges, or what clearing a garden means in hours. So they put off ringing, because ringing means admitting they do not know what they are asking for.
Everything below is what we build into a gardener or landscaper site for that reason, and why. It is also a fair checklist for the site you already have.
A quote request with photographs attached.
This is the single most useful thing on a garden website. A short form - what you would like done, roughly where, and two or three photographs from your phone - and it arrives with you already half quoted.
It saves the customer the conversation they were dreading and saves you a site visit for work you would have turned down anyway. It also lets you answer in the evening, which is when you actually have time.
Try this now
Count the quotes you gave last month that needed a visit before you could price them. Every one of those was a photograph you could have been sent.
The jobs you take, season by season.
Hedges in late summer, leaves in autumn, cutting back in winter, lawns from spring. Writing the year out does two things: it tells somebody in February that you are the person to ring in April, and it lets you say plainly what you are booking for now.
Say what you do not do as well. Tree surgery above a certain height, anything needing a licence, ponds, paving - whatever it is. A page that lists it stops the calls you would only have refused, and being straight about the edges of the job makes the rest more believable.
Before and after, from the same spot.
Garden work photographs better than almost any other trade, and almost nobody does it. Take the before shot from where you are standing when you arrive, and the after from the same spot. Those two pictures side by side sell the job with no copy at all.
Name the village or the street where the work was, if the customer is happy for you to. Somebody looking for a gardener with a place name attached is the most valuable visitor this site will get, and a named street is what puts you in front of them.
A photograph of an overgrown garden next to the same garden cut is the whole pitch.
What a gardener’s site comes with.
4 to five pages, built for the way your customers actually arrive - written for this trade, not adapted from a template someone else used. The pages we would build are Home, What we do, Areas we cover and Get a quote.
- The jobs you take, season by season
- Photos of before and after
- The streets and villages you cover
- Quote request with photos of the garden
- Call or message, both on every page
All of it for $749, paid once. Analytics, Search Console and your Google listing connected, hosting free, and you own the site. There is no monthly fee and nothing here is an upgrade.
What to have ready.
None of this has to be polished. It has to be accurate, and it is what lets a build start rather than stall on emails asking whether you do tree work.
0 of 5 checked
Anything left unticked is a question we would have asked anyway. Sending it up front is what turns a three-week build into a one-week one.
Questions gardeners and landscapers ask.
I am booked up. Why would I want more enquiries?
To take better ones. A site that says what you do, where you go and what you charge for filters out the jobs you would have turned down, and the enquiries that arrive are closer to the work you actually want. Several gardeners use it mainly to stop the wrong calls.
I work alone. Will a website make me look like a big firm?
Only if you write it that way, and you should not. One person who answers the phone and turns up when they said is what most customers are hoping to find. The site says that plainly - it is an advantage, not something to hide.
Can people send photos of the garden?
Yes, and it is the part gardeners keep telling us they would not give up. The form takes a few photographs from the phone and they arrive with the enquiry, so you can price most jobs without driving anywhere.
When you pay, why hosting is free, what happens if you want changes later - those are answered on the home page.