A website for your dental practice. Built to fill the book.
Two things stop somebody booking a dentist: they are frightened, and they do not know what it will cost. A practice website that answers neither is just an address.
The short version
A dental site has one job: take the two reasons somebody is putting this off and answer them before they have to ask. What it costs, and who is going to be doing it.
Nobody browses dentists for fun. The person reading your site has usually been putting this off - for months, sometimes years - and is looking for a reason to keep putting it off. Every unanswered question is one.
Everything below is what we build into a dental site for that reason, and why. It is also a fair checklist for the site you already have.
What it costs, written down.
A check-up, a hygienist appointment, a white filling, a crown. The common ones, with figures. Not because price is what you compete on, but because a person who cannot find out what a check-up costs assumes the answer is “more than I have”.
Where treatment has to be assessed first, say that plainly and give the consultation fee. “Assessed at your first visit, consultation 45” is a real answer. “Prices available on request” is a door closing.
“Competitive private fees.”
“Check-up 45. Hygienist 60. White filling from 130.”
“Finance options available.”
“Payment plans from about 40 a month, over 12 months, no interest.”
Your dentists, and their registration.
Names, photographs, qualifications and registration numbers, as text on the page. This is the single strongest trust signal a clinical site has, and most practices bury it three clicks deep or leave it off entirely.
As text, not as a badge image: a registration number saved inside a picture cannot be read by a search engine, cannot be copied by a patient checking it, and cannot be read aloud to somebody using a screen reader.
If a member of the team has a particular interest - nervous patients, children, implants - say so next to their name. That is the sentence somebody has been searching for.
The part nobody puts on a website.
A page for anxious patients, in plain words: what the first appointment involves, how long it takes, what you do differently for somebody who is frightened, and that they can stop at any point.
It is also, bluntly, good for finding you. “Nervous patient dentist” and “dentist for anxious patients” are things people type, and almost nobody has written a real page answering them.
The patient you win is the one who has been putting it off for two years.
What a dentist’s site comes with.
4 to five pages, built for the way your customers actually arrive - written for this trade, not adapted from a template someone else used. The pages we would build are Home, Treatments, Your team and New patients.
- Request an appointment in one form
- Emergency number, first thing
- Treatments, and what each one costs
- Your dentists, and their registration
- New patient forms to fill in first
All of it for $749, paid once. Analytics, Search Console and your Google listing connected, hosting free, and you own the site. There is no monthly fee and nothing here is an upgrade.
What to have ready.
None of this has to be polished. It has to be accurate, because it is clinical information and a wrong figure on a dental site is a complaint waiting to happen.
0 of 5 checked
Anything left unticked is a question we would have asked anyway. Sending it up front is what turns a three-week build into a one-week one.
Questions dentists and clinics ask.
Should I really publish my fees?
The common ones, yes. A patient who cannot find out what a check-up costs assumes the worst and rings somebody else. Where treatment must be assessed first, say so and publish the consultation fee - that is still an answer.
Can patients fill in their forms before they arrive?
Yes. The forms go on the site and reach you before the appointment, which takes ten minutes out of a first visit and is the change reception staff notice most.
We are part of a group. Can one site cover several practices?
It can, but each practice wants its own page with its own address, hours, team and phone number, because that is what people search for and what a Google listing points at. One site, one page per practice.
When you pay, why hosting is free, what happens if you want changes later - those are answered on the home page.