A website for your estate agency. Built to win instructions.
The portals already show your houses to buyers, and they do it better than you will. What they do not do is win you the next instruction, and that is what your own site is for.
The short version
A site for an agency has one job: convince the person who is thinking of selling. Buyers are on the portals. Vendors are on your website, comparing you with two other agencies.
Your listings are on the portals, where the buyers are. Competing with those on your own site is a fight you will not win and do not need to have. The person who reaches your website directly is usually doing something else entirely: deciding which agency to instruct.
They are on your site, and probably on two competitors’ sites, within the same hour. Everything below is written for that hour.
The valuation request, made easy to ask for.
It is the one action on the site that is worth real money, so it belongs on every page, not on a contact form. A short request - address, how to reach them, when suits - and nothing else, because every extra field loses a percentage of the people filling it in.
Say what happens next, in a sentence. “We will ring you within a working day and come out at a time that suits - no obligation, no charge” removes the thing that stops people asking, which is not knowing what they are signing up for.
Your fees, written down before anybody asks.
This is the uncomfortable one, and it is the one that wins instructions. A vendor comparing three agencies can find the fee for the online-only ones in seconds. If yours requires a phone call to discover, you have already lost the comparison to somebody cheaper and worse.
Publish the number and then justify it on the same page: what you do that the cheap option does not, what you spend on photography, who does the viewings, what your average is against the asking price. A fee with an argument next to it is not expensive, it is explained.
“Competitive fees - call to discuss.”
“1.2% plus VAT, no sale no fee, and here is what that pays for.”
“Excellent local knowledge.”
“We sold 34 homes on these six streets last year.”
The streets you actually know.
Not “the local area”. The estates, the villages, the school catchments, the roads people name when they describe where they live. A page for each part of your patch, written by somebody who has walked it, is the thing a national brand cannot copy.
It is also how a vendor searching for an agent with their own place name attached finds you. That search is short, local, and has an instruction at the end of it.
Buyers are on the portals. Vendors are on your website, comparing you with two other agencies.
What an estate agent’s site comes with.
4 to five pages, built for the way your customers actually arrive - written for this trade, not adapted from a template someone else used. The pages we would build are Home, Properties, Our team and Fees.
- Listings, with photos and floor plans
- Request a valuation in one form
- Book a viewing without ringing
- Your team, and the areas they know
- Fees, written out before anyone asks
All of it for $749, paid once. Analytics, Search Console and your Google listing connected, hosting free, and you own the site. There is no monthly fee and nothing here is an upgrade.
What to have ready.
None of this has to be polished. It has to be accurate, because fees and figures on an agency site are things people hold you to.
0 of 5 checked
Anything left unticked is a question we would have asked anyway. Sending it up front is what turns a three-week build into a one-week one.
Questions estate agents ask.
Can it show our listings?
It can list the properties you are marketing with photographs and floor plans. What it will not do is out-search the portals for buyers, and it should not try - the site earns its money on the vendor side. If you want a live feed from your CRM, that is a paid extra and we quote it before we build.
Do we have to publish our fee?
You do not, and plenty of agencies do not. But a vendor comparing you with an online-only agency can find their fee in seconds and cannot find yours, which makes the comparison about price alone. Publishing it with the argument next to it is how that comparison gets won.
We are a small independent against national brands. Is that a problem?
It is the advantage, if the site says so. Named people who live locally, streets you know by name and figures you can stand behind are all things a branch of a national chain cannot write. Most agency websites read like each other; yours does not have to.
When you pay, why hosting is free, what happens if you want changes later - those are answered on the home page.