A website for your appliance repair business. Built to get you called first.
A washing machine goes at eight in the morning with a full drum of wet clothes in it. Nobody researches. They search, they ring the first engineer who looks like they will turn up, and they stop.
The short version
An appliance repair site has one job: get the call before they scroll back to the results. The makes you work on, the call-out charge, and a number that a human answers.
This is emergency work that nobody treats as an emergency until it happens to them. The person reading your site is standing in a kitchen with a problem that is getting worse, and they will give you about ten seconds before trying the next name down.
Everything below is what we build into an appliance repair site for that reason, and why. It is also a fair checklist for the site you already have - most of it you can fix yourself this week.
The makes and the machines, by name.
People do not search for “appliance repair”. They search for the thing that is broken and the badge on the front of it: a Bosch dishwasher, a Hotpoint washing machine, an American fridge freezer that has stopped getting cold.
So the makes go on the page as words. Every brand you are happy to work on, every machine type you take, and the ones you do not - integrated ovens, commercial equipment, anything out of warranty you will not touch. A page that names them can be the answer to that search; a page that says “all major appliances” cannot.
Try this now
Write down the last ten jobs you did, as the customer would have described them. If those words are not on your website, that is the page to write first.
The call-out charge, before they ring.
Publishing it feels like handing an advantage away. It is the opposite: the caller who rings without knowing is the one who argues about it on the doorstep, and the one who never rings assumed it was worse than it is.
Say what the charge covers, whether it comes off the repair, and what happens if the machine cannot be fixed. That last one is the question everybody has and almost nobody asks.
“Competitive rates, free quotations.”
“Call-out 45, which comes off the repair if you go ahead.”
“No fix, no fee.”
“If it cannot be repaired economically you pay the call-out and nothing else, and we tell you before we start.”
Somebody is letting a stranger into the kitchen.
A photograph of you, and of the van, does more here than any amount of design. This trade competes with call centres that farm the job out to whoever is nearest, and looking like a real person in a real place is the whole difference.
Add how long you have been doing it, what you are insured for, and any manufacturer training you hold - as text on the page, not as a badge image a search engine cannot read. If you are one person rather than a firm, say so. That is what most people are hoping to find.
Nobody has ever chosen an engineer because the website looked expensive.
What an appliance engineer’s site comes with.
4 to five pages, built for the way your customers actually arrive - written for this trade, not adapted from a template someone else used. The pages we would build are Home, What we repair, Areas we cover and Get a quote.
- The appliances and makes you actually work on
- Call-out charge, stated before they ring
- The areas you cover, and same-day if you offer it
- Photos of you and the van, so nobody is guessing
- Message or call, both on every page
All of it for $749, paid once. Analytics, Search Console and your Google listing connected, hosting free, and you own the site. There is no monthly fee and nothing here is an upgrade.
What to have ready.
None of this has to be polished. It has to be accurate, and it is what lets a build start rather than stall for a fortnight on emails asking whether you do Bosch.
0 of 5 checked
Anything left unticked is a question we would have asked anyway. Sending it up front is what turns a three-week build into a one-week one.
Questions appliance engineers ask.
Should I really publish my call-out charge?
Yes. The caller who does not know is the one who argues on the doorstep, and the one who never rang assumed it was worse than it is. Publishing it also filters out the people who were only ever going to buy a new machine.
I get most of my work from a call centre or a warranty firm. Is a website worth it?
That is exactly when it is worth it. Agency work pays a fraction of a direct job and can stop without warning. A site that gets found for the make and the town brings you the jobs you keep all of, and it does not need many a month to pay for itself.
Will the enquiry reach me while I am under a machine?
It can go to WhatsApp, so it lands where you already look. Most engineers never open email until the evening, by which point somebody else has been. You choose where it goes.
When you pay, why hosting is free, what happens if you want changes later - those are answered on the home page.