A website for your plumbing or electrical business. Built to get you called.
Someone with water coming through a ceiling does not browse. They search, they look for a number, and they ring the first trade that looks like it will pick up.
The short version
An emergency trade's website has one job: get the call placed before they scroll back to the results. The number on every page, the areas you cover written down, and your licences stated as text.
A site for this work has one job, and it is not to be admired. Most of the people who land on it are standing in a wet kitchen with a phone in one hand, and they will give you about ten seconds before going back to the search results and trying the next name down.
Everything below is what we build into a plumbing or electrical site for that reason, and why. It is also a fair checklist for the site you already have - you do not need us to make most of these changes.
The number comes first, on every page.
Not in a header they have to hunt for, and not behind a contact page. The call button sits at the top of every page and stays there as they scroll, with your out-of-hours number beside it if you take emergency work. On a phone it dials.
That is the whole design brief for an emergency trade, and most sites get it wrong by burying the number under a photograph of a van. The van is yours and you are proud of it. It is not what the person in the wet kitchen is looking for.
Try this now
Open your own website on your phone and count the taps to dial you. If the answer is more than one, that is the first thing to fix, whoever built it.
The areas you cover, written down.
Half the people who ring you are outside your patch, and half the people who do not ring assumed they were. A page that lists the towns and postcodes you actually travel to stops both, and saves you the calls you cannot take.
It is also the page that tends to get found. Somebody searching for a plumber with a place name attached is the most valuable visitor this site will ever get, and a named town is what puts you in front of them.
“Serving the local area and surrounding areas.”
“Wycombe, Marlow, Beaconsfield and Princes Risborough.”
“Fast response, 24/7.”
“Out-of-hours callouts within about 40 minutes of Wycombe.”
Use the place names your customers use, including the ones that are not official. If you charge differently outside a radius, say where that line is rather than leaving it to the call.
Licences and insurance, stated plainly.
You are asking a stranger to let you into their house. Your registration number, what you are insured for, and how long you have been trading do more to close that than any amount of design.
They go on the page as text, not as a badge image, so they can be read and searched. A scheme logo saved as a picture says nothing to a search engine and nothing to somebody using a screen reader.
Nobody has ever chosen a plumber because the website looked expensive.
What a plumber’s site comes with.
4 to five pages, built for the way your customers actually arrive - written for this trade, not adapted from a template someone else used. The pages we would build are Home, What we fix, Areas we cover and Get a quote.
- Call now, first thing on every page
- Emergency and out-of-hours number
- Service areas and what you cover
- Quote request that lands on WhatsApp
- Licences and insurance, listed plainly
All of it for ₹20,000, paid once. Analytics, Search Console and your Google listing connected, hosting free, and you own the site. There is no monthly fee and nothing here is an upgrade.
What to have ready.
None of this has to be polished. It has to be accurate, and it is what lets a build start rather than stall for a fortnight on emails asking for opening hours.
0 of 5 checked
Anything left unticked is a question we would have asked anyway. Sending it up front is what turns a three-week build into a one-week one.
Questions plumbers and electricians ask.
Will the quote form actually reach me on a job?
It can go to WhatsApp, so it arrives where you already look. Most trades never open the email until the evening, by which point the customer has rung someone else. You choose where it lands.
I work from a van, not an office. Do I need an address on it?
No. Plenty of trades are service-area businesses with no premises to show, and the site says which areas you cover instead of pretending to a shopfront. That is also how your Google listing should be set up, and we connect the two.
Can it show my emergency and daytime numbers separately?
Yes, and it should. One number with your normal hours beside it, one for out-of-hours if you take it, so nobody rings the wrong one at 2am and nobody assumes you are closed.
When you pay, why hosting is free, what happens if you want changes later - those are answered on the home page.