A website for your salon or barber shop. Built to fill the chair.
Almost nobody rings a salon during the working day any more. They decide at eleven at night, on the sofa, and they book with whoever lets them.
The short version
A salon site has one job: take the booking at the moment somebody decides, which is rarely when you are open. Online booking, a price list that is current, and the stylists named.
Your busiest booking hour is one you are not working. People choose a salon in the evening, after the day is done and before they go to bed, and the one that takes the booking is the one that gets the money - not the one that is better at cutting hair.
Everything below is what we build into a salon or barber site for that reason, and why. It is also a fair checklist for the site you already have - most of it you can fix yourself.
Booking that works at eleven at night.
A phone number alone means the booking only happens if the customer remembers you tomorrow, during your hours, while they are free. Most of them will not. They will book the salon down the road that let them do it there and then.
If you already pay for a booking system your team knows, the site sends people straight into it rather than competing with it, and the button sits on every page instead of on a contact page. If you have no system, a request form that reaches your phone is enough to start.
Try this now
Open your own website at nine in the evening and try to book yourself in. Count the taps. If it ends at a phone number, that is the first thing to fix.
A price list somebody can read before they come.
Hiding prices does not protect them. It filters out the people who would have paid and keeps the ones who ring to ask, which costs you a phone call and them a decision they have already half made somewhere else.
“Prices on request.”
“Cut and finish, 38. Colour, half head, 65.”
“A range of colour services.”
“Half head foils, about two hours, from 65.”
Where a price genuinely depends on the head in front of you, say so and give the range with what changes it. “From 65, more for long or very thick hair” is an honest answer and still lets somebody decide.
The people, by name.
A salon is not a shop, it is a set of relationships. People come back to a person, not to a premises, and a new customer is choosing who to trust with something they have to live with for six weeks.
So each stylist gets a name, what they are best at, and their own work - not a stock portrait. If somebody is taking new clients, say so. If somebody has a waiting list, say that too: it is the best advertisement either of you will ever get.
Nobody has ever booked a haircut because the website had a nice font.
What a salon’s site comes with.
4 to five pages, built for the way your customers actually arrive - written for this trade, not adapted from a template someone else used. The pages we would build are Home, Services, Our team and Our work.
- Book online, at any hour of the night
- Price list, per service, kept current
- Your stylists and what each one does
- Photos of finished work
- Hours, and how late you stay open
All of it for €640, paid once. Analytics, Search Console and your Google listing connected, hosting free, and you own the site. There is no monthly fee and nothing here is an upgrade.
What to have ready.
None of this has to be polished. It has to be current, and it is what lets a build start rather than stall for a fortnight on emails asking what a half head costs.
0 of 5 checked
Anything left unticked is a question we would have asked anyway. Sending it up front is what turns a three-week build into a one-week one.
Questions salons and barbers ask.
I use a booking app already. Does this replace it?
No, and it should not. Your team knows that system and your regulars are already in it. The site puts its button on every page and sends people into it, which is usually the difference between a booking and a browse.
Do I have to publish my prices?
You do not, but the salons that do take more bookings, because the customer has made the decision before they contact you. If a price truly varies, give the starting figure and say what moves it. Silence reads as expensive.
My stylists change. Will I be paying you every time?
No. Adding or removing a stylist, or changing a price, is something you do yourself in a minute. Nothing about staff turnover involves us.
When you pay, why hosting is free, what happens if you want changes later - those are answered on the home page.